London-based product designer with over 5 years of experience crafting user-centred digital experiences. Specialising in creating intuitive interfaces and scalable design systems, I have executed projects that significantly increased user engagement and optimised key user flows. My recent work includes transforming critical matchday experiences and implementing new multi-sport features that became top-used areas within their first month.
Passionate about solving complex problems through thoughtful design, I balance aesthetics with functionality to deliver impactful solutions that drive business growth. My background equips me with a unique perspective on design thinking and attention to detail, which I bring to every project. I thrive in collaborative environments, working closely with cross-functional teams to turn ideas into seamless digital experiences.
I am a product designer passionate about crafting seamless user experiences, with a focus on storytelling, ideation, and visual design. My work revolves around understanding how people interact with digital products and designing solutions that enhance both usability and engagement.
I thrive on tackling complex problems and turning them into intuitive, visually engaging solutions. Collaborating closely with cross-functional teams, I approach each project with creativity and attention to detail, ensuring that the final design not only meets user needs but also drives business impact.
My journey into product design has been unique, allowing me to bring a diverse perspective to problem-solving. By leveraging my broad design experience, I create innovative solutions that enhance user experiences and drive business growth.
Transitioning from architecture to product design has equipped me with a unique lens for tackling complex challenges. My architectural background instilled a deep understanding of design principles and user interactions, which I now apply to creating intuitive digital products. Embracing diverse perspectives enriches the design process, enabling innovative solutions that truly meet user needs.
My education in architecture provided a strong foundation in design fundamentals, from concept to realisation. Recognising the connection between architecture and product design, I pursued Google's UX Design Certificate, which deepened my understanding of user-centred design and modern UX practices. This continuous learning has enabled me to seamlessly transition skills across disciplines.
Over several years in the design profession, I've collaborated with cross-functional teams to achieve common goals. This experience has honed my ability to voice ideas confidently, propose innovative solutions, and manage stakeholder expectations effectively. By understanding my role within a team, I contribute to projects that align user needs with business objectives.
I approach each project with a user-centred mindset, utilising the Double Diamond methodology to explore and define problems before developing solutions. This iterative process helps identify pain points and refine designs through prototyping and user testing. Focusing on usability and scalability ensures that each product not only meets user needs but also achieves business goals.
I aspire to create impactful digital products that prioritise the user experience while driving innovation. My transition to product design was motivated by a desire to directly influence how users interact with technology, balancing stakeholder expectations with user-centric solutions. I'm eager to work in environments that value design as a strategic asset and foster collaborative growth.