With over 3 years in product design, and a previous career in architecture, I craft user-centred digital experiences that bridge the gap between user needs and business goals. I specialise in solving complex user problems through intuitive interfaces and scalable design systems, consistently delivering products that enhance engagement and drive measurable business growth.
My unique journey into product design provides me with a diverse perspective on problem-solving. I leverage a broad range of design experience to create innovative solutions that enhance user experiences and drive measurable business growth.
My career began in architecture, which equipped me with a unique lens for tackling complex challenges. It instilled a deep, systems-level understanding of design principles and how users interact with the world around them—a philosophy I now apply to creating intuitive digital products.
To bridge my foundational knowledge with modern digital practices, I completed Google's UX Design Certificate. This intensive program was the catalyst for my transition, deepening my expertise in user-centred design methodologies and the specific tools and techniques required to excel in product design.
My professional experience has been defined by close collaboration with cross-functional teams. In these roles, I've honed my ability to effectively manage stakeholder expectations, confidently articulate design rationale, and work iteratively with engineering to translate shared goals into successful, shipped products.
My design process is grounded in the Double Diamond methodology—a user-centred approach that emphasizes exploring and defining a problem thoroughly before developing a solution. I rely on an iterative cycle of prototyping and user testing to ensure every design decision is validated, scalable, and directly aligned with user needs and business goals.
I'm driven to create impactful digital products that balance innovative user experiences with strategic business outcomes. My goal is to continue to grow in a collaborative environment that views design as a critical asset, allowing me to tackle complex challenges and build products that users love.