Rebuilt the scorecard component to be context-aware, prioritizing different data based on match state (Pre-Match vs Live vs Post-Match).

Used the visual overhaul to correct historical debts, ensuring screen-reader compatibility and clear visual hierarchy

Took personal responsibility for the technical implementation of motion (JSON) to guarantee performance and fidelity.

Purposeful Animation Successfully Amplifies Emotion. Our tests confirmed that users responded very positively to the new animations, especially for critical moments like goals. We learned that when used strategically, motion effectively draws the eye and amplifies the user's emotional connection to the live game, turning a simple score update into a rewarding moment of excitement.

User Mindset Changes with the Match State. We discovered a clear distinction in user behaviour based on the match state. During a live game, users prioritize immediate, at-a-glance information. In the more relaxed pre-match and post-match states, they are much more open to exploring detailed statistics and other secondary content. This insight was critical for our information hierarchy decisions

New UI Patterns Have a Learning Curve. We learned that while our new animations were engaging, they weren't all instantly recognizable. This was a crucial reminder that introducing novel UI patterns requires a degree of user education. It informed our decision to apply animations consistently across the product, allowing them to become a learned and understood part of the LiveScore visual language.

Providing assets in a native format (JSON) eliminates interpretation errors and speeds up engineering implementation.

Commercial goals do not have to degrade UX; premium, well-designed ads can actually improve the perceived quality of the app.

The most critical updates (accessibility) are often unseen, but they are fundamental to product quality and reach.