the Feed
Project overview
A social-style vertical feed that aggregates live events, highlights, and news from multiple matches into a single chronological stream. This feature transformed LiveScore from a "check-and-go" utility into a destination for discovery and community interaction.
The context
LiveScore users were siloed in single match views. To track multiple games, they had to constantly navigate back and forth, creating friction. Furthermore, the platform operated entirely as a one-way broadcast; the business needed a way to increase session depth and foster a sense of community without introducing the toxicity of open comment sections.
Key Metics
40
Second increase in session time, achieved across the entire user base by removing navigation friction and enabling continuous content discovery.
75%
Discovery rate. The majority of feed interactions came from content users did not explicitly follow, validating the algorithm’s ability to broaden fan interest.
60%
Engagement with the MVP emoji reaction system saw immediate uptake, validating the demand for lightweight community interaction.
The solution
PROCESS AND STRATEGY
Community phasing
Cross-functional reuse
Algorithm vs chronology
Problems identified
Research insights
Insight
Insight
Insight
Experimentation
