The Up Co
Product goal
Target Audience
Individual Role
Problem statement
Breaking down the design process
quantitive research
Conducted desktop research on the hospitality sector's digital adoption post-COVID restrictions. Found increased interest in digital dining but a desire to return to in-dining experiences, highlighting the need for efficient digital solutions within venues.
Competitive audit
Analysed competitors and existing products to identify opportunities to enhance user experience and incorporate additional features.
PERSONAs
Information Architecture
Adopting a mobile-first approach, the product immediately divides based on the service required (ServedUp, MashedUp, ChargedUp), focusing on the user's task. The sitemap demonstrates user decisions leading to specific processes within the app.
Wireframing
Started with sketches to define requirements and identify overlaps among the three services. Developed low-fidelity prototypes to conduct usability studies and refine the design, maintaining focus on mobile interactions.
Research Overview
Conducted a remote unmoderated usability study with the low-fidelity prototype. Participants completed tasks to identify pain points, particularly in navigating between the three integrated services and the order process.
Insight 1
Insight 2
Insight 3
Style guide
Lessons Learnt
This was my first freelance experience working with a live product, presenting new challenges in design adaptation and stakeholder management. It provided the opportunity to collaborate with key stakeholders and enhance an existing product.
