Product designer with 5+ years of experience crafting user-centred digital experiences. Specialising in intuitive interfaces and scalable design systems that enhance engagement and drive business growth. Passionate about solving complex problems through thoughtful design.
My journey into product design has been unique, allowing me to bring a diverse perspective to problem-solving. By leveraging my broad design experience, I create innovative solutions that enhance user experiences and drive business growth.
Transitioning from architecture to product design has equipped me with a unique lens for tackling complex challenges. My architectural background instilled a deep understanding of design principles and user interactions, which I now apply to creating intuitive digital products. Embracing diverse perspectives enriches the design process, enabling innovative solutions that truly meet user needs.
My education in architecture provided a strong foundation in design fundamentals, from concept to realisation. Recognising the connection between architecture and product design, I pursued Google's UX Design Certificate, which deepened my understanding of user-centred design and modern UX practices. This continuous learning has enabled me to seamlessly transition skills across disciplines.
Over several years in the design profession, I've collaborated with cross-functional teams to achieve common goals. This experience has honed my ability to voice ideas confidently, propose innovative solutions, and manage stakeholder expectations effectively. By understanding my role within a team, I contribute to projects that align user needs with business objectives.
I approach each project with a user-centred mindset, utilising the Double Diamond methodology to explore and define problems before developing solutions. This iterative process helps identify pain points and refine designs through prototyping and user testing. Focusing on usability and scalability ensures that each product not only meets user needs but also achieves business goals.
I aspire to create impactful digital products that prioritise the user experience while driving innovation. My transition to product design was motivated by a desire to directly influence how users interact with technology, balancing stakeholder expectations with user-centric solutions. I'm eager to work in environments that value design as a strategic asset and foster collaborative growth.